During the Bernie Sanders presidential campaign, I had the exciting opportunity to create a whimsical and funny commercial featuring Tommy Chong. Our goal was to promote Bernie Sanders in a way that would capture attention and gain media coverage.
Working closely with the Sanders campaign, I wrote the script and strategized the project. The creative process involved scripting, filming, and editing multiple versions of the video for various platforms. We aimed to combine humor with a strong political message to resonate with a broad audience.
The results were remarkable – the ad was featured on CNN, Rolling Stone, and Buzzfeed, generating substantial media buzz.
Over 50m+ views. Probably a lot more impressions.
Featured in CNN, LA Times, Rolling Stone, shared on socials (many times).