During my work with the Los Angeles Mission, I had the privilege of leading a series of comprehensive campaigns aimed at raising awareness, driving engagement, and increasing fundraising efforts. The objective was to integrate OOH, digital, social media, and fundraising elements to create cohesive and impactful campaigns. Social followers rose 4x during my time, earned media rose 3x, and our digital campaign for the holidays led to viral success and an increase in $1.5m in fundraising.