Working on Chong's Choice was an exciting challenge. Our task was to launch Tommy Chong's signature line of legal cannabis in a way that resonated with both longtime fans and new consumers. The strategy was to highlight Chong's unique persona and the premium quality of the product.

This campaign's success highlights the importance of storytelling and brand identity, which are crucial in any industry.

Our efforts included a combination of digital marketing, OOH placements, and engaging social media content. We positioned Chong's Choice as the go-to brand for premium cannabis, leveraging Tommy Chong's legendary status. The results spoke for themselves – features in Complex and the LA Times, a social media following that quickly surpassed 120,000, and a high-profile launch party with numerous celebrity endorsements.