When Nova Ukraine said, "Let's team up with UNICEF," I thought, "Sure, why not shoot for the stars?" Next thing you know, we’re raising $2 million for Ukrainian refugees. Partnering with UNICEF was like being the Robin to their Batman, except this dynamic duo dealt in landing pages, paid media, and Facebook posts instead of capes and gadgets. Spearheading this campaign meant a whirlwind of emails, press releases, and social media assets—all while pinching myself to believe I was brainstorming with UNICEF's team. It was a humbling, exhilarating ride, proving that with a bit of wit, a dash of sarcasm, and a whole lot of teamwork, you can do some serious good. And hey, if my younger self knew I'd be pulling this off, he'd probably laugh and ask if I’d finally learned to fly. Turns out, I didn’t need to—just a strong partnership and a great cause.