During my time working with Gumby, I had the opportunity to help revitalize the iconic character's social media presence and boost retail sales. The objective was clear – create engaging social content that would resonate with both long-time fans and a new generation of viewers.

To achieve this, we developed a comprehensive social strategy that included a mix of nostalgic posts, interactive content, and promotional campaigns. Our efforts paid off with a significant increase in social engagement and shares, directly contributing to improved retail sales for Gumby merchandise.