HipSync

Eli was tasked with developing marketing materials and product research for the release of the new consumer tech app, HipSync. HipSync is invented by KID Group, the inventors of the cultural phenomenon toy "Bop It," and many other products. Eli conducted market tests with young adults across SoCal to improve the app and hone in the focus of the product development. 

"Make Your move" Social content and influencer campaign 

Above is an example of social media content designed around the "Make Your Move" campaign. 

Influencer Campaign

As part of this campaign, 8 influencers with over 500K - 9M followers on Musical.Ly were hired to promote HipSync. Above is an example of Danielle Cohn's video, she was given a script, framework and copy. 

Commercial

HipSync needed a creative, fun video which demonstrates the apps functions and usage setting in an aspirational way. The above is a commercial intended to promote the social fun the app brings to the party. This commercial featured Hana Giraldo (500K followers, frequent collaborator of Lele Pons, Amanda Czerny) and several other micro-influencers.