Ford & OJO ELECTRIC
Eli was tasked with developing a digital launch campaign strategy for the release of the new consumer scooter product, the "Ford OjO Electric." Using a visually stunning combination of video, graphics, and copywriting, a campaign was built around the all-electric OjO scooter. Reporting on the Ford OjO partnership has been featured by Gizmodo, The Verge, Engadget and others.
"Spark Retro campaign" Social content and posters
Above is a poster designed to playfully demonstrate the energy and fun that can be had on a Ford OjO all-electric scooter. The retro theme, colorful layout, and lightning bolt all add visual elements which demonstrate the energy and spark behind the product line.
"Commuter crafts"
Commuter Crafts is a video series presented by the Ford OjO scooter which shows viewers how to make convenient recipes to enhance their daily commutes. The purpose of the series is to promote the launch of the all-electric Ford OjO scooter in a way which demonstrates clean, healthy living and gives viewers content which is relatable to their daily lives.
Lifestyle photography
Several days of lifestyle photography of the Ford OjO scooter was completed with the goal of demonstrating the fun of riding a scooter. Eight models and over ten locations were used for these shoots and they were shot all across key locations in Los Angeles which could be set as a fun backdrop to the scooter ride.
